Small Statement to Create Large Loyalty
Imagine how much money you may cumulatively spend as a customer as you add up outlays on transportation, shelter, food, clothing, technology, household supplies etc. Chances are it’s easily in the thousands of dollars paid to each business. Unfortunately, too often employees who interact with you focus on that single transaction, and treat you accordingly. What if instead, the employee glanced at their record for you and said, “Pat, I see that you’ve been doing business with us for 8 years. Wow that’s great – thank you so much for your loyalty!” Suddenly you feel like you’re not just a transaction. You have a relationship with this company and they care enough to point it out. It becomes obvious that they get it. They build stronger customer loyalty simply by letting you know that they understand and appreciate how valuable you are. Big return for a little staff training.
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